A Good Story Is

Irresistible Authentic Relevant Timely Irresistible

Marketing is forgettable. I help brands build strategic creative assets that pull people in.

Work

Featured Projects

BrandingConcept DevelopmentCopywritingEventsExecutive Scripting

UKG Aspire

Attract registrants to an onsite and virtual annual customer conference
BrandingConcept DevelopmentCopywritingStrategyThought LeadershipVideo ScriptingWhite Papers

UKG

Build brand affinity for a leading provider of HR, payroll, and workforce management solutions
BrandingCopywritingLanguage Strategy

Rabin Martin

Relaunch a website that captures the unique breadth of a global health consultant group
BloggingBrandingCopywritingInterviewing

University of Vermont

Position a Master of Public Health program as an active force in research and thought leadership
BrandingCopywritingDirect MailNewsletters

Habitat for Humanity

Expand donor awareness of an iconic nonprofit’s international presence
BloggingBrandingInterviewing

EF Education First

Tell personal transformation stories for a global language learning and travel organization

About

It’s a new world out there.

A world in which we expect brands to genuinely relate to us, not just sell to us. A world in which brands that communicate authentically and transparently rise to the top.

Traveling Light Creative helps you create strategic brand assets that voice not just your value, but your core values. Together, we’ll find what’s best about your brand — the earnest, intimate stories that emphasize people over products — and create inspired messaging that positions you to meet customers’ evolving expectations.

Marketing is forgettable. But a good story — that’s irresistible. I’d love to write yours.

Megan McHugh

Megan McHugh

Traveling Light Creative

Expertise

How I can elevate your brand

Testimonials

Client collaborations I adore