Lead healthcare writer, concept development @ Kronos
Imagine being a highly-trained healthcare provider and contending with the perception that you’re “just” a nurse. That would get old fast, don’t ya think? For National Nurses Week, I wanted to frame nursing as an overlooked and undervalued profession, to upend the perception that nursing, as a traditionally female field, doesn’t require serious smarts and superhuman stamina.
As a workforce management software company, Kronos believes that great businesses are powered by great people. For National Nurses Week, my goal was to create a video that celebrates the field while positioning Kronos as a people-first business partner with deep industry insight. Through an email and social campaign, we generated over 35,000 views among healthcare clients and beyond.
National Nurses Week creative included:
- Animated video
- Social media
- Email campaign