National Nurses Week

National Nurses Week

Posted 2nd March 2018

Lead healthcare writer, concept development @ Kronos

Imagine being a highly-trained healthcare provider and contending with the perception that you’re “just” a nurse. That would get old fast, don’t ya think? For National Nurses Week, I wanted to frame nursing as an overlooked and undervalued profession, to upend the perception that nursing, as a traditionally female field, doesn’t require serious smarts and superhuman stamina.

As a workforce management software company, Kronos believes that great businesses are powered by great people. For National Nurses Week, my goal was to create a video that celebrates the field while positioning Kronos as a people-first business partner with deep industry insight. Through an email and social campaign, we generated over 35,000 views among healthcare clients and beyond.

National Nurses Week creative included:

  • Animated video
  • Social media
  • Email campaign
  • Category : Video
  • Date : 02.03.2015
  • Client : Kronos
  • Address : https://www.kronos.com/
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